If I may add one more thing: When the user types "map", who said that he wanted to add Google Maps? He might be a Yahoo or MSN map user (in fact, there's a high

If I may add one more thing: When the user types "map", who said that he wanted to add Google Maps? He might be a Yahoo or MSN map user (in fact, there's a higher probability that he is). Since Google Maps and others are equivalent in functionality, with minor differences, this is not the best example. When, in the video, he added an event, to what calendar was this added? Google, a desktop program?... Because it'll not be easy to convince users to switch services just so they can save two or three keystrokes. Like you said, besides having users learn a new language, Ubiquity would need to figure out (and correctly interpret) hundreds of possible combinations. This will probably gain some traction with certain segments of the population, but it's far away from its promises.