3 ms·
> Obviously, the copy also needs to be good. For varying values of 'good'. I think I remember Eben Pagan (aka "David DeAngelo") saying that he split-tested cop
by charlieok 14y ago
> Obviously, the copy also needs to be good.
For varying values of 'good'. I think I remember Eben Pagan (aka "David DeAngelo") saying that he split-tested copy with some mistakes and sloppy writing vs copy that was more polished, and got more conversions from the sloppy version. Maybe it gave readers less of a 'slick marketing' vibe?