"According to Bob, short copy performs better when there is low perceived risk, low cost, and low commitment. Also, when the customer has an emotional, impulsiv

"According to Bob, short copy performs better when there is low perceived risk, low cost, and low commitment. Also, when the customer has an emotional, impulsive, and “want-oriented” motivation. In other words, if you’re looking to write high-impact copy for concert tickets, designer shoes, or mp3 players…keep it short. Bob states that long copy is the better performer when there is a rational, analytical, need-oriented motivation. Think consumer insurance products or many complex B2B offerings." http://conversionxl.com/4-cases-where-short-home-pages-outperformed-long-home-pages/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+ConversionXL+%28ConversionXL%29 http://conversionxl.com/4-cases-where-short-home-pages-outpe...