Creating controversy on “one side” then artificially heating engagement on the “other side” is a well established and easy to apply media figure manipulation te

Creating controversy on “one side” then artificially heating engagement on the “other side” is a well established and easy to apply media figure manipulation technique. For the target they’re getting massive rewards and attention to alleviate pressure and anxiety, until they find themselves beholden or spiralling to rediscover relevance. For perpetrators it’s control for cheap.