I agree that Apple is great at marketing, but I also don't think that there is any lack of criticism/analysis online. I actually felt that they even failed to s

I agree that Apple is great at marketing, but I also don't think that there is any lack of criticism/analysis online. I actually felt that they even failed to set the conversation point with the iPad mini - I have not seen one excited person on the internet, yet many comments complaining about the lack of a Retina screen. Speaking of aggressive runner-ups, it will be interesting to see how Samsung behaves in the future. Right now, they are still at the "Mac vs PC" stage.[1][2] And they're highly effective too - they've pushed the Note form factor from ridicule into the mainstream. Are they too big already to launch another comparative ad campaign? [1] http://www.youtube.com/watch?v=nf5-Prx19ZM http://www.youtube.com/watch?v=nf5-Prx19ZM, [2] http://www.droid-life.com/2012/09/17/this-full-page-galaxy-s3-vs-iphone-5-ad-is-hilarious-in-so-many-ways/ http://www.droid-life.com/2012/09/17/this-full-page-galaxy-s...