The Fire HD seems to have an easier to sell homescreen too. While the iPad has these small icons with flowers and such (even in their official marketing) the Ki

The Fire HD seems to have an easier to sell homescreen too. While the iPad has these small icons with flowers and such (even in their official marketing) the Kindle's homescreen presents a plethora of stuff to appeal to the mass market: feature films, popular books, popular magazines, angry birds (I'm not sure about the US, but Angry Birds seems to have quite a long lasting appeal especially among young teenagers), Facebook, Skype, TV. While the iPad can do all of this, the Kindle immediately demonstrates this to the consumer. I can see it doing really well against the iPad mini with that sort of imagery being shown to customers.