3 ms·
Big agencies often 'pitch' for million [dollar|pound|euro|...] jobs. These are competitions too. There is always a cost to following up on some job. Not just
by illumen 14y ago
Big agencies often 'pitch' for million [dollar|pound|euro|...] jobs. These are competitions too.
There is always a cost to following up on some job. Not just money, costs... but time, pain, opportunity costs etc.
Reduce the cost for the worker, and reduce the cost for the consumer to lower than what they could do together, and you have a good sustainable business. If you can just reduce the cost for one of the parties, then you'll probably still do well. Reduce just one type of cost, and there is even probably some good business for you :)
- filmgirlcw 14y agoThose big agencies also get a retainer just for trying. If you're talking about a million dollar campaign, you pitch, but you get a retainer that pays for your time. It's not even remotely the same thing. Moreover, you compete against one -- maybe two -- other agencies.