> If you have $300 to spend on a logo, there are hundreds of good designers out there who will take the time to get to know your needs and develop a solution th

> If you have $300 to spend on a logo, there are hundreds of good designers out there who will take the time to get to know your needs and develop a solution that you're happy with. The problem here is that customers aren't certain that a specific designer will be able to pull off what they have in mind. Looking at the designer's portfolio helps to a degree, but committing to a service of a single designer is still a bit of a gamble. This uncertainty is what 99 designs capitalizes on. They appear to help hedging the risk. To each his own. 99designs is not going anywhere, but they serve people who would've not contracted freelancers anyway.