99cts books, sell a million and you're done. As long as they try to sell ebooks for $20 or $50 they will fail miserably. iTunes is about the right spot betwee

99cts books, sell a million and you're done. As long as they try to sell ebooks for $20 or $50 they will fail miserably. iTunes is about the right spot between price and convenience. Make it expensive and I'll pirate it. Make it affordable and put it at my fingertips and I'll pay for it to avoid the hassle of viruses or bad copies wasting my time.