Uh, I meant to type "motivated locals". Autocorrect strikes again. There are three parts to his business: the brand, his connections with indy film publishers,

Uh, I meant to type "motivated locals". Autocorrect strikes again. There are three parts to his business: the brand, his connections with indy film publishers, and the event organisation. From the sounds of it the later is what is taking most of his time and energy, but that's also the part that is has nothing to do with what makes his business unique. There are thousands of people who can organise an event. Many probably do it better than him. The value of his business is in the brand and connections. His business doesn't even support one person's wage with three cities so a single location franchisee would have to be a hobbyist. Such a person has no time to be organizing the rights for screenings, designing and printing flyers or maintaining a website. For the franchisee, the chance to make a bit of pocket money doing something they're passionate about as a socializing film-lover, and to have Lucas handle the rest of the organization.