They did in some instances, not all. A notable example where they ate $ millions in losses is the Diapers.com story [1] [2]. [1]: https://slate.com/technology

They did in some instances, not all. A notable example where they ate $ millions in losses is the Diapers.com story [1] [2]. [1]: https://slate.com/technology/2013/10/amazon-book-how-jeff-bezos-went-thermonuclear-on-diapers-com.html https://slate.com/technology/2013/10/amazon-book-how-jeff-be... [2]: https://arstechnica.com/tech-policy/2020/07/emails-detail-amazons-plan-to-crush-a-startup-rival-with-price-cuts/ https://arstechnica.com/tech-policy/2020/07/emails-detail-am...