Have you seen this TED Talk (It's worth a watch): http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html http://www.ted.com/talks/rory_suthe

Have you seen this TED Talk (It's worth a watch): http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html http://www.ted.com/talks/rory_sutherland_life_lessons_from_a... He puts an interesting spin on the fact that in a world of declining physical resources - increasing the intangible value of products is very valuable.