> They don't know that the reason you price things the way you do is rooted in a competitive dynamic that never got written down anywhere. So maybe you should

> They don't know that the reason you price things the way you do is rooted in a competitive dynamic that never got written down anywhere. So maybe you should write it down? I see this going differently than they do. An exoskeleton that makes you 5% stronger is not a game changer. Companies that lean fully into agents won’t just be “humans, but a little better.” They’ll move orders of magnitude faster, make decisions in less time, do it ask more efficiently. It will be no contest.