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His model reminded me more of the pub trivia scene rather than an alternative to brick and mortar cinemas. If his percentages were low enough then he could make
by underwater 14y ago
His model reminded me more of the pub trivia scene rather than an alternative to brick and mortar cinemas. If his percentages were low enough then he could make this a decent business by having educated locals spend a few days a month promoting and running this in dozens of cities.
That all assumes his fixed costs are low enough that he could let the business run like this while he continues he day job. This might not be the case though.
- bigiain 14y agoI guess my question is - what are those "educated locals" getting in return for his cut?
- underwater 14y agoUh, I meant to type "motivated locals". Autocorrect strikes again. There are three parts to his business: the brand, his connections with indy film publishers, and the event organisation. From the sounds of it the later is what is taking most of his time and energy, but that's also the part that is has nothing to do with what makes his business unique. There are thousands of people who can organise an event. Many probably do it better than him. The value of his business is in the brand and connections. His business doesn't even support one person's wage with three cities so a single location franchisee would have to be a hobbyist. Such a person has no time to be organizing the rights for screenings, designing and printing flyers or maintaining a website. For the franchisee, the chance to make a bit of pocket money doing something they're passionate about as a socializing film-lover, and to have Lucas handle the rest of the organization.