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If I recall correctly, you can't call out a competitor by name in UK advertisements. All the tv ads we have here will say "compared to the next leading brand...
by josephagoss 14y ago
If I recall correctly, you can't call out a competitor by name in UK advertisements. All the tv ads we have here will say "compared to the next leading brand..."
Unless that's changed recently. I moved away 4 years ago.
- __chrismc 14y agoI believe it was changed in the last few years, but it's still pretty uncommon. The only examples I can think of, off the top of my head, are by the supermarkets (particularly those from Asda).
- josephagoss 14y agoThanks, it makes sense that Asda would be one of the first to take advantage of a change in law, I recall Walmart bought them out a few years ago.