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Interesting! The UK site http://www.amazon.co.uk/ http://www.amazon.co.uk/ has a similar front and centre promo for the Kindle Fire, but without the comparison
by matthewowen 14y ago
Interesting! The UK site http://www.amazon.co.uk/ http://www.amazon.co.uk/ has a similar front and centre promo for the Kindle Fire, but without the comparison to / attack on the iPad Mini.
- josephagoss 14y agoIf I recall correctly, you can't call out a competitor by name in UK advertisements. All the tv ads we have here will say "compared to the next leading brand..." Unless that's changed recently. I moved away 4 years ago.
- __chrismc 14y agoI believe it was changed in the last few years, but it's still pretty uncommon. The only examples I can think of, off the top of my head, are by the supermarkets (particularly those from Asda).
- josephagoss 14y agoThanks, it makes sense that Asda would be one of the first to take advantage of a change in law, I recall Walmart bought them out a few years ago.