I presumed Hershey was a valuable brand name. If they can't distinguish "chocolate" from "chocolatey", why would they even risk the Hershey or Reece's brand nam

I presumed Hershey was a valuable brand name. If they can't distinguish "chocolate" from "chocolatey", why would they even risk the Hershey or Reece's brand names? Why not release it as generic? Otherwise, we're left with Occam's Razor.