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"Control + F" "password" - Zero Result found Apparently, after 175 million users, they haven't learnt anything about correctly storing passwords. chuckles --
by chrisacky 14y ago
"Control + F"
"password" - Zero Result found
Apparently, after 175 million users, they haven't learnt anything about correctly storing passwords. chuckles
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Control + F "Make it impossible for users to unsubscribe to marketing emails"
I think there was a typo in the paragraph that is titled "Reduce friction vs. Increase desire", because for a lot of things there is ridiculous friction. I have email addresses that I have never signed up to LinkedIn receiving emails... Any time I want to unsubscribe to the emails.. I can't.
In order to unsubscribe, I have to sign in, but guess what, I never actually created any account so can't sign in.
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LinkedIn offers a lot of value to (nearly?) everyone in business, I don't deny that, but the article was a little flakey and was more of an advertisement for Quibb than any substantial lessons you can learn from how LinkedIn has grown. (Ps. Sandi, I like Quibb, so I'm not bashing you)
- sandimac 14y agosure - totally agree re: passwords/unsubscribe/etc. I'm not saying LinkedIn has the best product or user experience or retention/engagement - but they have done a great job growing the userbase. as for flakey - maybe you're smarter than most of the Growth Hacker Conference attendees :) when Elliot surveyed the audience about which channel they'd focus their time/effort on, the vast majority chose the channel with the lowest conversion rate (i'm assuming they thought it had the most potential upside?) - which is exactly the opposite approach that Elliot took (focus on what's working, let engaged users do the work, reduce engaged user friction), and what actually allowed them to grow.