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Killing Your Startup on a Thursday Night

303 points by sethbannon 14y ago

bmelton 14y ago
Maybe it's just me, but wouldn't you email your co-founders and have that discussion before you start closing down accounts and making the move completely permanent? Perhaps one of them has an idea to cut costs, or would like to open source the code, or can line up a buyer for the assets, or ... something. Telling your stakeholders/investors/cofounders after you've pulled the trigger seems like the exact backwards way to do it.
- ricardobeat 14y ago
  My first thought too.
- dm8 14y ago
  Maybe co-founders had moved on earlier and he was giving his last shot alone?
- jabbernotty 14y ago
  I don't get why this one founder would be closing everything down on his own either, but then I didn't find any mention of co-founders or even co-workers in the story. He only mentioned that he didn't know how to ask for help. What kind of 'co-founders' were these co-founders?
  - citricsquid 14y ago
    Probably arbitrary "I can't do it alone" co-founders. I don't know anything about the startup listed in the post but I see quite a few people on reddit asking for co-founders as if someone that doesn't really care about your startup but hangs around is better than focusing on it alone.
- underwater 14y ago
  I don't think he necessarily did it in the order that the article listed. He said "Harder than that" rather than "after that".
jack7890 14y ago
Any reason this is entirely in italics? UPDATE: Must have been a bug. It has now been fixed.
- jabbernotty 14y ago
  It makes it feel more personal, giving the impression that it is handwritten.
- eschutte2 14y ago
  I think they just forgot to close the italics after the editor's note.
- Jonanin 14y ago
  I think it was a bug - it's no longer in italics now.
joshmlewis 14y ago
To me it sounded like the guy had a good idea, it was slow growing but it was also not his main focus. He had paying customers, distributors, and producers using his service, it had roots. It may not have been worthwhile in his eyes to keep up, but to me it seemed like he had a good idea, good people behind it, he just needed to keep going a little while longer. Did he give up too early right when things seemed to be at the end? I guess we'll never know. Startups are hard. If it was easy everyone would do it. Not to downplay this guys dedication, it seemed he had a lot, but 3 years of working full time and growing a startup, that seems like it would take a toll on anyone. I guess everyone can't just take a leap and quit their job, but something has to give I feel. When you're starting a company it absolutely needs at least one persons complete focus.
- underwater 14y ago
  I wonder if he tried to change how he operated before he shut up. It sounds like something that would be very easy to franchise. He sources the distributors and finds a passionate person in each city (lots of people love indie films; so this should be easy) to run the actual events. He can then take a percentage of their profits without having a massive workload he can't handle.
  - bigiain 14y ago
    "He can then take a percentage of their profits"… I think that is likely to be the problem. I think this is a great idea too, _BUT_ I've seen a few attempts to start up "indie movies in bars" type things here (in Sydney .au), and you seem to either get reasonable attendance numbers at free (or "donation requested") nights, or almost nobody showing up to show charging admission (even if it's as low as $5). Between the film distributor, the venue, and the organiser - there's very little profit to be made anyway. Adding another person wanting a cut into the chain leaves even less money for each person's share, and I'm not sure a website (no matter how slick or well designed) adds enough value for the distributor/venue/organiser to want to give up some of their meager earnings. I think this is much more a hyper-local marketing/advertising problem than anything a national-scale website can offer. The bottleneck is the venues, and the venues are only going to be interested on nights they're not already busy (or busy enough), which means you're only going to get Monday or Tuesday nights (or possibly Sundays). From my experience - that means you mostly only get "locals" showing up - it seems nobody wants to drive halfway across town on a Monday night to go to a bar and see a movie - back when one of my local bars was doing this (Jay Katz and Miss Death doing Monday nights at The Annandale), I'd guess more people turned up on foot or by bicycle than in cars. When your target customer is defined by "lives within 15 minutes walk of the venue", multi-city focused websites seem a lot less useful - I'd be concentrating my efforts on social media and posters/flyers placed appropriately around the venue... (But maybe I'm wrong, I'd love it if somebody found a great angle, and make a huge success out of this idea… Once you reached critical mass with it, it'd be wonderful to expect to be able to hit the "cool indie movies in bars" website and find something interesting and fun to do on a Monday night in Melbourne or Portland or Vancouver or Berlin…)
davedx 14y ago
I like reading these articles, especially when they're not pure software startups. It's incredibly hard to make the decision to cut your losses and fold. But you can always try again. (In fact, accepted startup wisdom says you should try, and try, again).
Joeboy 14y ago
> Altsie was a new, live theater market for the growing pool of independent films that don’t make it to the big box theaters. We basically turned bars into movie houses, with all the infrastructure (business profiles, showtime dashboards, and ticketing) housed on the web I have no idea how good a business idea that is (I guess not such a great one), but it sounds like a great idea and I wish something like it could be successful. In my moderately sized UK city it's impossible or very difficult to see a large proportion of new releases on a big screen.
- potatolicious 14y ago
  Sadly, a lot (most?) of great ideas won't ever be viable businesses. I'd very much like to see this idea happen also, but I also suspect there are some very firm reasons why the indie film scene is only truly active in a few cities around the world.
Snapps 14y ago
that almost felt real... some interesting perspective, no doubt.
andreasklinger 14y ago
Fascinating how many people make very strong judgements about his life, story, product and decision with a very shallow level of information. It's a bit sad to see. Especially because i believe that many people here know (or should know) how complex these topics are. In my opinion great article. Thanks for sharing that honestly.
- dageshi 14y ago
  I can only give this comment one upvote, I wish I could give it more. When you've got no outside funding and you're keeping your idea alive though sheer will power then eventually it grinds you down. Most startups fail, my guess is that this guy finally came to the conclusion that there were a number of problems which he no longer had the energy or cash to solve, I'm sure he gained a lot of insight from the process even if he can't quite bring that to bear just yet. I wish him luck and wholeheartedly thank him for making that post.
  - hknozcan 14y ago
    The level of honesty in the post is touching. Figuring out the right time to quit is as important as starting up. However, lack of outside funding especially after he looked for it might also be a sign that either the idea or the was he handled the business so far is not viable. 1000 tickets over that much time does not seem impressive. Again, inspiring post.
    - brc 14y ago
      I'd say the low ticket sales coupled with scalability problems was probably the thing that brought about the end - possibly a surmountable problem, but one that takes a lot more time and capital. (ie, each showing requires staff at the very least to collect tickets - he makes reference to smoking and drinking with the bar staff). That's the sort of problem that, if you come across it, and you're already low on energy + resources, is enough to finish it off.
- greendestiny 14y ago
  They aren't really judgements on his life, and we aren't really interested in the story because of him. Lots of people here are interested in how startups succeed and they wonder what lessons they can take from it. I think you're right that people are looking at it in a bit of a simplistic way though.
mvip 14y ago
This was the most refreshing post I've read in a long time.
- jfasi 14y ago
  Agreed. There is much glamour and flash on display on this site that people seem to forget that failure is what teaches you things, not success.
ChuckMcM 14y ago
I'm struck by two things in this story, the expectations Lucas started with, and the lessons learned (or not). Lucas says "I put three years of my life into building and running Altsie,..." ... "As we approached launch last May" and "Two years building and eight months running " What are the expectations on a business where you are looking for people to integrate a new thing (going to a bar to catch an indie movie) into their lifestyle? A week? A month? a year? five years? If you look at the restaurant business most seem to require a 3 year 'boot' cycle, the first year nobody knows about them but perhaps the local food critic trys them. The second year they have some foot traffic and perhaps they get written up in a more widely distributed guide, then the third year they have people coming who have read about them in the guide or found them on their phone's 'maps' product and they get to see how successful they are going to be. I can't imagine that any idea which requires people to change their behaviors in the real world could really be tested in less than a year. The other thing that was sad to read was this bit, "I’d signed up to fight on the front lines. I still had a job, which made everything near impossible, that I couldn’t afford to quit. I worked during the day as a report writer, snuck in emails and business calls for Altsie over my lunch, and worked late into the night to take care of hundreds of necessary details to keep the project going." There is a reason YC and others ask you to quit your job if you're doing a startup. There isn't a lot of excess time. If you have a spouse or partner who can bring in enough income to pay the bills and maybe health care that is one thing, but being both the 'stable income source' and the primary mover of the new venture? Not a good idea as Lucas discovered. Now the most important thing to do is to capture all of the things you learned into something you can use in the future. What worked? What didn't work? How did you spend your time, could you have out sourced any of that? What were your costs and how did you evaluate the business? What variables did you guess at? Did you guess high or low? People who have been through the ringer are twice as valuable as people who haven't done it yet because they have a better idea of what they need to know to make forward progress. I hope that Lucas' next venture is a lot less stressful on his health/psyche and much more satisfying overall.
brennenHN 14y ago
This was a great story and I have a lot of respect for Lucas after reading it, but there are a few things that I want to notice. First, Altsie is a pretty awesome idea! I really like the idea of going to a bar to watch an indie movie, I'm sure producers would love to get their film shown, and bars want extra customers coming in. This is something that definitely could have worked. Second, the technology behind this product is trivial, a 2 year build is a huge warning sign. I cannot find on the site or in this description anything that should be hard to put together, and the fact that Lucas spent a few years building this in his spare time instead of hiring someone to do it in a (few) week(s) shows a dangerous prioritization of money over time. Third, it takes a strong presence of mind (or maybe just good communication with your partner) to realize that what you're doing isn't making you happy. Kudos on letting it go.
cletus 14y ago
Two problems I see. The first is: > I still had a job, which made everything near impossible, that I couldn’t afford to quit. I worked during the day as a report writer, snuck in emails and business calls for Altsie over my lunch, and worked late into the night to take care of hundreds of necessary details to keep the project going. combined with > Despite my downward physical spiral, I managed to marry the love of my life I appreciate that people have lives too but you just can't do two jobs and have a personal life. Sorry. Something has to give. I've read many tales of where having just the startup has put a strain on personal relationships. I wonder what the situation was with the cofounders. How many were there? Were they full-time? If so, that could be a problem (in that they might end up feeling that they've gone "all in" when you haven't). > Two years building and eight months running Altsie took its toll. Two years to launch? i wonder how much quicker it would've been to launch if it had full-time resources. For something that isn't hugely technically sophisticated (correct me if I'm wrong but this doesn't sound like that kind of startup) that is (IMHO) too long. People talk about MVPs for a reason. You need to prove your idea and get feedback ASAP. Whatever the case, eight months doesn't seem long enough to prove anything one way or the other. I don't mean to be harsh so I apologize if it comes across that way. Lucas, good luck to you. I would suggest that when you wish to try your next venture (assuming you do), you do so when you can dedicate it to yourself full-time.
- robryan 14y ago
  It is a tough one, I doubt a business like this could raise without some significant traction and I doubt it could get this without operating for some time. The answer I guess is to build up some savings and accept you will have to get by on not much for a year full time to give it a chance. I don't think all startups/ online projects require full time effort to ever see a return. I think this one likely does though, lots of moving parts and you have to convince distributors.
- djtidau 14y ago
  This is an honest take on things, and whilst it would be great to have the ability to dedicate ourselves to something full-time, it isn't always possible. I'm currently in the process of running a startup, whilst maintaining a family and a full-time job. Is it ideal? Certainly not, but at this stage of my life it just isn't an option to quit my regular job. This doesn't represent a lack of dedication to what I am trying to achieve it simply diminishes the time that I have to work on it. That is fine with me though (and I suspect it was with the OP as he decided to take the journey in the first place). I'd rather try when my circumstances limit things, than not try at all.
arbuge 14y ago
He has my full respect, not just for what he tried to do but also for writing this post. One can only wonder how many unwritten stories like this there are out there - most people who give up don't blog about it. People would probably be better served by getting a full picture of the startup scene, including stories of some of the failures besides the successes, but there's a natural survivorship bias which happens instead.
shredfvz 14y ago
Pretend for a moment it's July 1, 2009, you're Lucas, and you must answer the following 3 questions correctly, else you might spend the next 3 years chasing your vision for $0: 1. What pain does my idea solve? 2. Does it solve it for a large number of people? 3. Just how painful is it for not being solved? Do you know plenty of people who are in pain because they can't find a venue to watch an indie flick? Does not being able to find an indie flick at an appropriate venue eat at their thoughts 24/7? Are they going to go nuts finding a solution if you don't provide one? How much money would solving this problem be worth to them? Admittedly I know diddly about Altsie, and I'm not one for indie flicks, but let's compare Altsie to Airbnb. Airbnb solves a basic human need: that of housing. How painful is it when you don't have a house? Immensely. How much money are you willing to pay for a roof over your head? Thousands per year. How many people are searching for your solution. A shitload. Now replace housing with "Indie Flick", and objectively recalculate. After doing so, you might think three years is a long, loooong time investment, hugely out of proportion to the level of pain Altsie solves, not to mention the price of solving that pain.
- deleted 14y ago
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- spindritf 14y ago
  > Do you know plenty of people who are in pain because they can't find a venue to watch an indie flick? Yes, watching an indie flick in any venue is a problem. Distribution of indie flicks in general is a problem. Shows are usually organized by people from the production crew traveling from college campus to college campus by van. Many well-made movies are only shown in a couple of theaters because coordinating a proper release is beyond the capabilities of a small producer. Considering you can make a movie with great production value for a million dollars nowadays, the distribution problem is only going to get more severe.
  - shredfvz 14y ago
    So there's plight. Is Altsie supposed to fix a perceived inbalance between Hollywood and low budget film makers then? This just doesn't sound like a painful enough problem for consumers, and it doesn't sound like one many people share.
whelps 14y ago
> Elon Musk said that running a startup was like eating glass and staring into the abyss. When I first heard those words they sounded brave and romantic. I honestly don't think anyone understands what it really feels like to build a company until you do it. Before I started running my first startup, I thought that the hardship and mental anguish other people describe was somewhat like what I already experienced during hard times at other companies. It wasn't. You pour your heart and soul into a startup and push to the side your physical health, hobbies, family and basically everything else. Then after a year or more of doing everything possible to try and succeed, you potentially end up with nothing. Like Lucas says, you don't really end up with nothing, but it sure as hell feels like it at the time.
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jeremyjh 14y ago
Thanks for writing this up, this was a great article and exactly the kind of thing that attracts me to hacker news (if not why I sit and F5 it all day).
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advertising 14y ago
Some of the things I can relate to: Definitely identify with gaining weight. It's brutal how quickly you can fall out of shape. After playing basketball 6 times a week since college I barely get out once every three months. I'm 30 now and feel 40. Aside from the up and down roller coaster ride, the hardest part for me has been balancing a relationship that began at roughly the same time that my co-founder and I went into business together. I have no idea how you could possibly balance anything else (like a real job) outside of a startup and a new relationship for extended period of time. There are times my relationship has been a distraction to our business. But well worth the juggling act :)
sophiabatka464 14y ago
Street Dance 2 2012 is the sequel to StreetDance 3D which was released on 21 May 2010. The film has been released in RealD 3D, XpanD 3D, and Dolby 3D with Max Giwa and Dania Pasquini returning to directing. http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-dvd-rip-free-download http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-... http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-dvd-rip-free-download http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-... http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-dvd-rip-free-download http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-... http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-dvd-rip-free-download http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-... http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-dvd-rip-free-download http://freemoviesite24.com/2012/10/street-dance-2-2012-720p-...
automaton 14y ago
I read recently that the CEO of Hulu might be removed from his post by its board members. Show business is not easy for the best of them. He tried and then he moved on for the right reasons – family and health. Besides, the business model might not be the best, if it were, Michael Bay would be making independent movies. Its not the end of the world, someday you could work on another startup.
chris123 14y ago
Here's a quarter... :)

303 points by sethbannon 14y ago

Maybe it's just me, but wouldn't you email your co-founders and have that discussion before you start closing down accounts and making the move completely permanent? Perhaps one of them has an idea to cut costs, or would like to open source the code, or can line up a buyer for the assets, or ... something. Telling your stakeholders/investors/cofounders after you've pulled the trigger seems like the exact backwards way to do it.

ricardobeat 14y ago
My first thought too.
dm8 14y ago
Maybe co-founders had moved on earlier and he was giving his last shot alone?
jabbernotty 14y ago
I don't get why this one founder would be closing everything down on his own either, but then I didn't find any mention of co-founders or even co-workers in the story. He only mentioned that he didn't know how to ask for help. What kind of 'co-founders' were these co-founders?
- citricsquid 14y ago
  Probably arbitrary "I can't do it alone" co-founders. I don't know anything about the startup listed in the post but I see quite a few people on reddit asking for co-founders as if someone that doesn't really care about your startup but hangs around is better than focusing on it alone.
underwater 14y ago
I don't think he necessarily did it in the order that the article listed. He said "Harder than that" rather than "after that".

jack7890 14y ago

Any reason this is entirely in italics? UPDATE: Must have been a bug. It has now been fixed.

jabbernotty 14y ago
It makes it feel more personal, giving the impression that it is handwritten.
eschutte2 14y ago
I think they just forgot to close the italics after the editor's note.
Jonanin 14y ago
I think it was a bug - it's no longer in italics now.

joshmlewis 14y ago

To me it sounded like the guy had a good idea, it was slow growing but it was also not his main focus. He had paying customers, distributors, and producers using his service, it had roots. It may not have been worthwhile in his eyes to keep up, but to me it seemed like he had a good idea, good people behind it, he just needed to keep going a little while longer. Did he give up too early right when things seemed to be at the end? I guess we'll never know. Startups are hard. If it was easy everyone would do it. Not to downplay this guys dedication, it seemed he had a lot, but 3 years of working full time and growing a startup, that seems like it would take a toll on anyone. I guess everyone can't just take a leap and quit their job, but something has to give I feel. When you're starting a company it absolutely needs at least one persons complete focus.

underwater 14y ago
I wonder if he tried to change how he operated before he shut up. It sounds like something that would be very easy to franchise. He sources the distributors and finds a passionate person in each city (lots of people love indie films; so this should be easy) to run the actual events. He can then take a percentage of their profits without having a massive workload he can't handle.
- bigiain 14y ago
  "He can then take a percentage of their profits"… I think that is likely to be the problem. I think this is a great idea too, _BUT_ I've seen a few attempts to start up "indie movies in bars" type things here (in Sydney .au), and you seem to either get reasonable attendance numbers at free (or "donation requested") nights, or almost nobody showing up to show charging admission (even if it's as low as $5). Between the film distributor, the venue, and the organiser - there's very little profit to be made anyway. Adding another person wanting a cut into the chain leaves even less money for each person's share, and I'm not sure a website (no matter how slick or well designed) adds enough value for the distributor/venue/organiser to want to give up some of their meager earnings. I think this is much more a hyper-local marketing/advertising problem than anything a national-scale website can offer. The bottleneck is the venues, and the venues are only going to be interested on nights they're not already busy (or busy enough), which means you're only going to get Monday or Tuesday nights (or possibly Sundays). From my experience - that means you mostly only get "locals" showing up - it seems nobody wants to drive halfway across town on a Monday night to go to a bar and see a movie - back when one of my local bars was doing this (Jay Katz and Miss Death doing Monday nights at The Annandale), I'd guess more people turned up on foot or by bicycle than in cars. When your target customer is defined by "lives within 15 minutes walk of the venue", multi-city focused websites seem a lot less useful - I'd be concentrating my efforts on social media and posters/flyers placed appropriately around the venue... (But maybe I'm wrong, I'd love it if somebody found a great angle, and make a huge success out of this idea… Once you reached critical mass with it, it'd be wonderful to expect to be able to hit the "cool indie movies in bars" website and find something interesting and fun to do on a Monday night in Melbourne or Portland or Vancouver or Berlin…)

davedx 14y ago

I like reading these articles, especially when they're not pure software startups. It's incredibly hard to make the decision to cut your losses and fold. But you can always try again. (In fact, accepted startup wisdom says you should try, and try, again).

Joeboy 14y ago

> Altsie was a new, live theater market for the growing pool of independent films that don’t make it to the big box theaters. We basically turned bars into movie houses, with all the infrastructure (business profiles, showtime dashboards, and ticketing) housed on the web I have no idea how good a business idea that is (I guess not such a great one), but it sounds like a great idea and I wish something like it could be successful. In my moderately sized UK city it's impossible or very difficult to see a large proportion of new releases on a big screen.

potatolicious 14y ago
Sadly, a lot (most?) of great ideas won't ever be viable businesses. I'd very much like to see this idea happen also, but I also suspect there are some very firm reasons why the indie film scene is only truly active in a few cities around the world.

Snapps 14y ago

that almost felt real... some interesting perspective, no doubt.

andreasklinger 14y ago

Fascinating how many people make very strong judgements about his life, story, product and decision with a very shallow level of information. It's a bit sad to see. Especially because i believe that many people here know (or should know) how complex these topics are. In my opinion great article. Thanks for sharing that honestly.

dageshi 14y ago
I can only give this comment one upvote, I wish I could give it more. When you've got no outside funding and you're keeping your idea alive though sheer will power then eventually it grinds you down. Most startups fail, my guess is that this guy finally came to the conclusion that there were a number of problems which he no longer had the energy or cash to solve, I'm sure he gained a lot of insight from the process even if he can't quite bring that to bear just yet. I wish him luck and wholeheartedly thank him for making that post.
- hknozcan 14y ago
  The level of honesty in the post is touching. Figuring out the right time to quit is as important as starting up. However, lack of outside funding especially after he looked for it might also be a sign that either the idea or the was he handled the business so far is not viable. 1000 tickets over that much time does not seem impressive. Again, inspiring post.
  - brc 14y ago
    I'd say the low ticket sales coupled with scalability problems was probably the thing that brought about the end - possibly a surmountable problem, but one that takes a lot more time and capital. (ie, each showing requires staff at the very least to collect tickets - he makes reference to smoking and drinking with the bar staff). That's the sort of problem that, if you come across it, and you're already low on energy + resources, is enough to finish it off.
greendestiny 14y ago
They aren't really judgements on his life, and we aren't really interested in the story because of him. Lots of people here are interested in how startups succeed and they wonder what lessons they can take from it. I think you're right that people are looking at it in a bit of a simplistic way though.

mvip 14y ago

This was the most refreshing post I've read in a long time.

jfasi 14y ago
Agreed. There is much glamour and flash on display on this site that people seem to forget that failure is what teaches you things, not success.

ChuckMcM 14y ago

I'm struck by two things in this story, the expectations Lucas started with, and the lessons learned (or not). Lucas says "I put three years of my life into building and running Altsie,..." ... "As we approached launch last May" and "Two years building and eight months running " What are the expectations on a business where you are looking for people to integrate a new thing (going to a bar to catch an indie movie) into their lifestyle? A week? A month? a year? five years? If you look at the restaurant business most seem to require a 3 year 'boot' cycle, the first year nobody knows about them but perhaps the local food critic trys them. The second year they have some foot traffic and perhaps they get written up in a more widely distributed guide, then the third year they have people coming who have read about them in the guide or found them on their phone's 'maps' product and they get to see how successful they are going to be. I can't imagine that any idea which requires people to change their behaviors in the real world could really be tested in less than a year. The other thing that was sad to read was this bit, "I’d signed up to fight on the front lines. I still had a job, which made everything near impossible, that I couldn’t afford to quit. I worked during the day as a report writer, snuck in emails and business calls for Altsie over my lunch, and worked late into the night to take care of hundreds of necessary details to keep the project going." There is a reason YC and others ask you to quit your job if you're doing a startup. There isn't a lot of excess time. If you have a spouse or partner who can bring in enough income to pay the bills and maybe health care that is one thing, but being both the 'stable income source' and the primary mover of the new venture? Not a good idea as Lucas discovered. Now the most important thing to do is to capture all of the things you learned into something you can use in the future. What worked? What didn't work? How did you spend your time, could you have out sourced any of that? What were your costs and how did you evaluate the business? What variables did you guess at? Did you guess high or low? People who have been through the ringer are twice as valuable as people who haven't done it yet because they have a better idea of what they need to know to make forward progress. I hope that Lucas' next venture is a lot less stressful on his health/psyche and much more satisfying overall.

brennenHN 14y ago

This was a great story and I have a lot of respect for Lucas after reading it, but there are a few things that I want to notice. First, Altsie is a pretty awesome idea! I really like the idea of going to a bar to watch an indie movie, I'm sure producers would love to get their film shown, and bars want extra customers coming in. This is something that definitely could have worked. Second, the technology behind this product is trivial, a 2 year build is a huge warning sign. I cannot find on the site or in this description anything that should be hard to put together, and the fact that Lucas spent a few years building this in his spare time instead of hiring someone to do it in a (few) week(s) shows a dangerous prioritization of money over time. Third, it takes a strong presence of mind (or maybe just good communication with your partner) to realize that what you're doing isn't making you happy. Kudos on letting it go.

cletus 14y ago

Two problems I see. The first is: > I still had a job, which made everything near impossible, that I couldn’t afford to quit. I worked during the day as a report writer, snuck in emails and business calls for Altsie over my lunch, and worked late into the night to take care of hundreds of necessary details to keep the project going. combined with > Despite my downward physical spiral, I managed to marry the love of my life I appreciate that people have lives too but you just can't do two jobs and have a personal life. Sorry. Something has to give. I've read many tales of where having just the startup has put a strain on personal relationships. I wonder what the situation was with the cofounders. How many were there? Were they full-time? If so, that could be a problem (in that they might end up feeling that they've gone "all in" when you haven't). > Two years building and eight months running Altsie took its toll. Two years to launch? i wonder how much quicker it would've been to launch if it had full-time resources. For something that isn't hugely technically sophisticated (correct me if I'm wrong but this doesn't sound like that kind of startup) that is (IMHO) too long. People talk about MVPs for a reason. You need to prove your idea and get feedback ASAP. Whatever the case, eight months doesn't seem long enough to prove anything one way or the other. I don't mean to be harsh so I apologize if it comes across that way. Lucas, good luck to you. I would suggest that when you wish to try your next venture (assuming you do), you do so when you can dedicate it to yourself full-time.

robryan 14y ago
It is a tough one, I doubt a business like this could raise without some significant traction and I doubt it could get this without operating for some time. The answer I guess is to build up some savings and accept you will have to get by on not much for a year full time to give it a chance. I don't think all startups/ online projects require full time effort to ever see a return. I think this one likely does though, lots of moving parts and you have to convince distributors.
djtidau 14y ago
This is an honest take on things, and whilst it would be great to have the ability to dedicate ourselves to something full-time, it isn't always possible. I'm currently in the process of running a startup, whilst maintaining a family and a full-time job. Is it ideal? Certainly not, but at this stage of my life it just isn't an option to quit my regular job. This doesn't represent a lack of dedication to what I am trying to achieve it simply diminishes the time that I have to work on it. That is fine with me though (and I suspect it was with the OP as he decided to take the journey in the first place). I'd rather try when my circumstances limit things, than not try at all.

arbuge 14y ago

He has my full respect, not just for what he tried to do but also for writing this post. One can only wonder how many unwritten stories like this there are out there - most people who give up don't blog about it. People would probably be better served by getting a full picture of the startup scene, including stories of some of the failures besides the successes, but there's a natural survivorship bias which happens instead.

shredfvz 14y ago

Pretend for a moment it's July 1, 2009, you're Lucas, and you must answer the following 3 questions correctly, else you might spend the next 3 years chasing your vision for $0: 1. What pain does my idea solve? 2. Does it solve it for a large number of people? 3. Just how painful is it for not being solved? Do you know plenty of people who are in pain because they can't find a venue to watch an indie flick? Does not being able to find an indie flick at an appropriate venue eat at their thoughts 24/7? Are they going to go nuts finding a solution if you don't provide one? How much money would solving this problem be worth to them? Admittedly I know diddly about Altsie, and I'm not one for indie flicks, but let's compare Altsie to Airbnb. Airbnb solves a basic human need: that of housing. How painful is it when you don't have a house? Immensely. How much money are you willing to pay for a roof over your head? Thousands per year. How many people are searching for your solution. A shitload. Now replace housing with "Indie Flick", and objectively recalculate. After doing so, you might think three years is a long, loooong time investment, hugely out of proportion to the level of pain Altsie solves, not to mention the price of solving that pain.

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spindritf 14y ago
> Do you know plenty of people who are in pain because they can't find a venue to watch an indie flick? Yes, watching an indie flick in any venue is a problem. Distribution of indie flicks in general is a problem. Shows are usually organized by people from the production crew traveling from college campus to college campus by van. Many well-made movies are only shown in a couple of theaters because coordinating a proper release is beyond the capabilities of a small producer. Considering you can make a movie with great production value for a million dollars nowadays, the distribution problem is only going to get more severe.
- shredfvz 14y ago
  So there's plight. Is Altsie supposed to fix a perceived inbalance between Hollywood and low budget film makers then? This just doesn't sound like a painful enough problem for consumers, and it doesn't sound like one many people share.

whelps 14y ago

> Elon Musk said that running a startup was like eating glass and staring into the abyss. When I first heard those words they sounded brave and romantic. I honestly don't think anyone understands what it really feels like to build a company until you do it. Before I started running my first startup, I thought that the hardship and mental anguish other people describe was somewhat like what I already experienced during hard times at other companies. It wasn't. You pour your heart and soul into a startup and push to the side your physical health, hobbies, family and basically everything else. Then after a year or more of doing everything possible to try and succeed, you potentially end up with nothing. Like Lucas says, you don't really end up with nothing, but it sure as hell feels like it at the time.

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jeremyjh 14y ago

Thanks for writing this up, this was a great article and exactly the kind of thing that attracts me to hacker news (if not why I sit and F5 it all day).

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advertising 14y ago

Some of the things I can relate to: Definitely identify with gaining weight. It's brutal how quickly you can fall out of shape. After playing basketball 6 times a week since college I barely get out once every three months. I'm 30 now and feel 40. Aside from the up and down roller coaster ride, the hardest part for me has been balancing a relationship that began at roughly the same time that my co-founder and I went into business together. I have no idea how you could possibly balance anything else (like a real job) outside of a startup and a new relationship for extended period of time. There are times my relationship has been a distraction to our business. But well worth the juggling act :)

sophiabatka464 14y ago

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automaton 14y ago

I read recently that the CEO of Hulu might be removed from his post by its board members. Show business is not easy for the best of them. He tried and then he moved on for the right reasons – family and health. Besides, the business model might not be the best, if it were, Michael Bay would be making independent movies. Its not the end of the world, someday you could work on another startup.

chris123 14y ago

Here's a quarter... :)