Yes, but it is the flood of memes that allowed this person to get most of the exposure to begin with. The point I'm trying to - unsuccessfully it seems - make i

Yes, but it is the flood of memes that allowed this person to get most of the exposure to begin with. The point I'm trying to - unsuccessfully it seems - make is that exposure is not enough. If it were then one hit wonders would not be one hit wonders. You can't ride on a wave and then complain that others are trying to ride that wave too, you especially can't blame the wave.