The square Coke bottle concept was designed by Andrew Kim: http://www.minimallyminimal.com/2010/3/15/ecocoke.html http://www.minimallyminimal.com/2010/3/15/ecoc

The square Coke bottle concept was designed by Andrew Kim: http://www.minimallyminimal.com/2010/3/15/ecocoke.html http://www.minimallyminimal.com/2010/3/15/ecocoke.html It allows for 1-2 additional bottles in the space it takes to transport 4 round bottles.