The root cause is simple human tribalism. We are, in general, people that pride ourselves on our intelligence, but we often don't turn that intelligence towards

The root cause is simple human tribalism. We are, in general, people that pride ourselves on our intelligence, but we often don't turn that intelligence towards our social tendencies. Liking or disliking Apple or Android or Windows... well sure. people can have preferences. But self identifying or rejecting people based on their computing software? Being rude to people because of their technology preferences? Ask yourself, why do we do that? Does it make sense logically? Not really. But at an emotional level, it feels good to have a group of people who one can feel part of, and a group of people that are outside it that one can disparage as not being one of us. Making moral judgements based on what tech company a person likes? Human tribal groups. The truth is, we can do better then that.