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Mixpanel (web) and Mixpanel (iOS). Our Product/Marketing Maven and iOS engineer are both obsessed with Mixpanel.
by codewright 14y ago
Mixpanel (web) and Mixpanel (iOS).
Our Product/Marketing Maven and iOS engineer are both obsessed with Mixpanel.
- malandrew 14y agoI know Mixpanel is super useful for measuring specific actions, flows and features within a webapp that you want to measure and promote, but does it have utility beyond this use case? How are you guys using it? Were I working on a webapp at my current startup, it would certainly be my first choice as an analytics tool of the ones I'm familiar with. However, I'm not working on a webapp. Instead I'm working on a javascript library/framework that developers will integrate into their own products once it is released, I'm not sure whether mixpanel provides value to me except by proxy if/when our customers use mixpanel themselves and share some of their insights with me.
- codewright 14y agoSounds like you shouldn't use Mixpanel. We're a consumer company: engagement, usability, etc all matter to us.
- adityakothadiya 14y agoActually you can use Mixpanel exactly for that. We're a B2B company and have exact same use case as yours. We provide some Javascript code that our customers add on their sites. We don't require our customers to have Mixpanel account and we also don't load our Mixpanel JS to our customers' site. What we do is - we send requests to our server from our customers' site with key information that we want to track, and then we send those events to Mixpanel through server API (e.g. PHP) calls. It works really well for us. We're measuring how our customers' customers are using our Javascript based widget, and are able to improve our performance, engagement, etc. Hope this helps.