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It’s more like, millennials got older and started drinking less (as happens), and Gen Z drinks different things like hard seltzer, and also drinks a bit less ov
by hyperbovine 8mo ago
It’s more like, millennials got older and started drinking less (as happens), and Gen Z drinks different things like hard seltzer, and also drinks a bit less overall. Plus there were just way too many craft brewers making hoppy ipa to begin with.
- sevensor 8mo agoUnfortunately, hoppy IPA seems to constitute the majority of the survivors. I have no interest personally in suffering through another hazy sour grapefruit triple ipa, but that seems to be about 90% of craft brewery output these days.
- jobs_throwaway 8mo agoInteresting, where I live in Brooklyn it seems this is no longer an issue. Tons of non-hoppy craft options like pilsners, stouts, lagers, etc at ~every craft brewery or gastropub.