"The spike after the iPhone 5 launch suggests that consumers hung around to see what Apple had to show off, weren't impressed, and went with a Galaxy S III inst

"The spike after the iPhone 5 launch suggests that consumers hung around to see what Apple had to show off, weren't impressed, and went with a Galaxy S III instead." I don't know how they can make this conclusion. It could be that iPhone5 was sold out and since they were already at the store they bought another phone that could give them similar options. The difference is it has less to do by being impressed and more to do with iPhone actually brought customers to stores and helped sell the Galaxy.