This. Back in the day, the Cluetrain Manifesto said that corporate writing sounds "literally inhuman". Human beings don't talk the way corporations do. And p

This. Back in the day, the Cluetrain Manifesto said that corporate writing sounds "literally inhuman". Human beings don't talk the way corporations do. And people want human connection, not the impersonal touch of a corporation. So learn to write like a human being, not like a corporate drone.