Not saying it isn't but the part that's hard to understand is why can't a new brand or a sub brand fix it? It seems almost trivial to label differently, and sol

Not saying it isn't but the part that's hard to understand is why can't a new brand or a sub brand fix it? It seems almost trivial to label differently, and solve a problem worth solving for and earn money? And no, don't tell me why existing brand doesn't do it, like all the other replies here.