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As an aside, it seems Dropbox is biding on the [SpiderOak] keyword on Adword So they are. Is it legally acceptable to bid on competitor trademarks? I thought t
by pja 14y ago
As an aside, it seems Dropbox is biding on the [SpiderOak] keyword on Adword
So they are. Is it legally acceptable to bid on competitor trademarks? I thought that was regarded as being over the line these days - anyone know for sure?
If you look at the adwords link, it's clear that Dropbox is bidding on "competitor keywords" as a class.
- robryan 14y agoDepending on the country there are different rules about this[1]. There are different rules for trademarks in Ad copy and in the keyword. In terms of a trademark in your keyword, this is only unacceptable in: Australia, Brazil, China, Hong Kong, Macau, New Zealand, North Korea, South Korea, or Taiwan, and only after the trademark holder files a complaint. [1] http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=6118 http://support.google.com/adwordspolicy/bin/answer.py?hl=en&...
- pja 14y agoSo in general, Google's position is that (for the US, UK and EU at least) if the ad text doesn't contain the Tradmark text in question, it's ok if the keyword used to match on does, except for the countries you listed. Thanks for the link.