Ah yes. The mythical brand value. Let me give you the counterpoint that is increasingly hard to ignore : You can reach the same users on search and social th

Ah yes. The mythical brand value. Let me give you the counterpoint that is increasingly hard to ignore : You can reach the same users on search and social that the Superbowl will give you and if you can convert them more efficiently, where should your $10m go ? The newfangled wisdom is that customers are at least as effective branding as the Superbowl