I feel that this is is often blown far out of proportion, everyone sells the whole DNT option as the holy grail of privacy, but the honest truth is that not eve

I feel that this is is often blown far out of proportion, everyone sells the whole DNT option as the holy grail of privacy, but the honest truth is that not everyone cares about privacy, in fact, most people don't care about it at all. Everyone seems to be confusing privacy with "tiny amounts of information" such as age, gender, etc. which most people are perfectly happy entering on basically any site. It shouldn't be advertised as "Do not track gives you privacy" it should be advertised as "Do not track stops companies from saving personal information about you, such as age, gender and location. Whilst this increases your level of anonymity while you browse, it also lowers the companies ability to provide you with a valuable experience, for instance, it can stop adverts popping up which you may find irrelevant and will allow them to better follow your needs online."