part of the network effects is building the graph. If you reuse the social graph that's already in your FB account you're merely replacing the messaging layer.

part of the network effects is building the graph. If you reuse the social graph that's already in your FB account you're merely replacing the messaging layer. This lays over on the presumed assumption that there's a problem to begin with the other problem with the network effects is a business problem. There's is no business problem here though. If you maximize compatibility without caring to own anything several problems disappear.