Assuming they are Apple shills, why do you think they are? What drives them? What factors created the Apple shill? What do they gain by being an Apple shill? I

Assuming they are Apple shills, why do you think they are? What drives them? What factors created the Apple shill? What do they gain by being an Apple shill? Is this supposed to be a difficult exercise? The reasons are rather obvious IMO -- they have a lot of social and technical capital in the Apple ecosystem. Based on most of his articles, he writes about his experiences without generally using aggregate data to come to some conclusion about anything. Just perusing the first page of his blog seems to indicate otherwise.