2 ms·

I think this is true if you evaluate it purely as a performance channel, but I suspect most Super Bowl buys aren't competing with search/social on the same axis

• aorloff 8mo ago
  Ah yes. The mythical brand value. Let me give you the counterpoint that is increasingly hard to ignore : You can reach the same users on search and social that the Superbowl will give you and if you can convert them more efficiently, where should your $10m go ? The newfangled wisdom is that customers are at least as effective branding as the Superbowl