Sure there is. Determine the bias of people through empirical study. I've seen people "in love" with their iP*. Any claim against Apple they take as a personal

Sure there is. Determine the bias of people through empirical study. I've seen people "in love" with their iP*. Any claim against Apple they take as a personal insult, even when presented with fact after fact. It's annoying. In some way it's a bit like religion, really. Otoh I've seen anti-Apple people behave in the same way, hating Apple as it is the offspring of Great Old Ones and Satan. They might actually be only thing worst that Apple-lovers.