4 ms·
Yeah, their "corporate mascots" are valuable IP because they are associated with fun games. The games aren't fun because of the mascots, it's the other way arou
by mpyne 8mo ago
Yeah, their "corporate mascots" are valuable IP because they are associated with fun games. The games aren't fun because of the mascots, it's the other way around.
- izacus 8mo agoForming a relationship with children when they're most impressionable for marketing and later nostalgia trips helps too.