>tldr; Consumers don't care what a product is or what it does, they just want "NEW". Really? When I see "new and improved" on a product I use I think "Great.

>tldr; Consumers don't care what a product is or what it does, they just want "NEW". Really? When I see "new and improved" on a product I use I think "Great. I was perfectly happy with this product and now they've gone and changed it. All I want is a frickin razor that works."