At some point if your company is any good, you WILL need humans to sell things. People will want to call in for more information, and the job of the person taki

At some point if your company is any good, you WILL need humans to sell things. People will want to call in for more information, and the job of the person taking that informational call is to convert them. Unless you're Google where you don't give a hoot. Not everyone is secure with a "F you, sign up online or else" policy. Good salespeople with domain expertise can be exceedingly helpful at introducing direction to the company - not just automatons who sell things.