Kroger here has done that with their app. The loyalty card/phone number still works for many of the specials, but the "digital deals" thing by using the app and

Kroger here has done that with their app. The loyalty card/phone number still works for many of the specials, but the "digital deals" thing by using the app and scanning a QR code on the price sticker gives BIGGER discounts. Its not the most convenient way to shop, but I am willing to save 15-20% more usually.