They'll respond to a loss of business or reputational damage. Reputational damage is a less useful tool today, when so many of the people in power at CBS have

They'll respond to a loss of business or reputational damage. Reputational damage is a less useful tool today, when so many of the people in power at CBS have personal reasons for wanting to curry favor with the administration. So, loss of business: simply boycotting or changing the channel can help.