There's no need to lose face to the vast majority of their customers, who don't read tech blogs or know who Siracusa is. They can just boldy advance forwarded

There's no need to lose face to the vast majority of their customers, who don't read tech blogs or know who Siracusa is. They can just boldy advance forwarded in a rearward direction and claim whatever they want about it. They've done it multiple times - every new iPhone and iOS has looked "the best and newest" and made the last one that looked the best and newest look old-hat.