The article seems to imply Google has backed off from ad targeting. I don't think so. An email I got about the death of someone's mother caused gmail to put a

The article seems to imply Google has backed off from ad targeting. I don't think so. An email I got about the death of someone's mother caused gmail to put an ad in the sidebar about grief counseling in his city. People accept google's targeted ads because the info isn't passed back to advertisers; the system shows a relevant ad based on text and then (as far as I know) forgets it. If Facebook eventually works the same way, I think objections will subside.