Yep, choice can paralyze. What these customers are going to do is do a summary discard of almost all the choices but say 3 to 5 and go from there. The problem

Yep, choice can paralyze. What these customers are going to do is do a summary discard of almost all the choices but say 3 to 5 and go from there. The problem is now how to be consistently on that top list. And that's marketing's problem.