Because to them, you're just another vote and your opinion doesn't matter. You are expected by people like this to just follow instructions. And if you don't ju

Because to them, you're just another vote and your opinion doesn't matter. You are expected by people like this to just follow instructions. And if you don't just follow instructions and you decide you need to learn something about the subject, chances are you are in the minority and don't matter to them. Or less cynically, there was advertising money left to spend and not much of it. A quick "vote yes on prop 2" is a great way to spend money and maybe get the result you want if you are the beneficiary of the proposal.