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Talking to people, the single most frequent first response is “I don’t get it”. Then we take the time to explain it and then they are like “Oh, I see. That’s co
by gacba 14y ago
Talking to people, the single most frequent first response is “I don’t get it”. Then we take the time to explain it and then they are like “Oh, I see. That’s cool”.
You said you failed to connect with people on an emotional level, but I would contend that you failed to solve a problem perceived by the customer.
Only when you solve a customer's problem will you get that emotional connection. It's not something you need to work at, it's something you either succeed at doing, or fail. I would say that your application just didn't solve anything someone was looking for.
Your questions led you down the wrong path. Your very first questions should have been:
1) What is the pain point that X have?
2) How can I solve that with an iPhone app?
Where X is anybody you thought you were solving a problem for.
- blacktar 14y agoThanks for the constructive feedback. We think we do have somewhat of a grip and significant feedback on what the pain point is that we were trying to solve: Shooting and sharing good videos with your mobile phone is hard and a lot of hassle and OneSec aimed to change all that. I do think we failed spectacularly to communicate that, though.
- gacba 14y agoI see, but the real question is this: "Do people wake up in the morning and say to themselves, 'Holy crap, how am I going to save and share videos today?'" I don't think they do, which is why this particular idea and implementation aren't going to gain any traction over what exists today. It's just not a strong enough pain point to be solved by an iPhone app.
- blacktar 14y agoWell, that's where we probably have to agree to disagree. I don't think the users of Instagram woke up and said "Holy crap, how am I going to save and share images today" either. ;)