I look at it like this: [this] looks a bit like a button you might press (or a link you might click). It looks like what it does. (this) looks like something y

I look at it like this: [this] looks a bit like a button you might press (or a link you might click). It looks like what it does. (this) looks like something you'd whisper off to the side --- to add to the conversation. For example, "That picture is nice (but it needs more trees).". So links go like: [this is the thing you click](and btw, this is where it leads).