I am amazed "tax free" isn't anywhere in that article. Being tax free and having what is certainly a more affluent shopping base absolutely can't hurt in tight

I am amazed "tax free" isn't anywhere in that article. Being tax free and having what is certainly a more affluent shopping base absolutely can't hurt in tight economic times. I will say Prime is simply amazing. Amazon with it and Amazon without it are entirely different experience. With "super saver shipping" my entire order would need to group and be ready, which literally took months on some occasions. With Prime everything ships as soon as it is available and usually within the same day.