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While pricing is in fact a very complex topic and we actually incorporate some of the aspects of grouping that you are mentioning, when it comes to communicatin
by ljd 14y ago
While pricing is in fact a very complex topic and we actually incorporate some of the aspects of grouping that you are mentioning, when it comes to communicating what we do to small to medium sized ecommerce shops we found that it was best to stick to a more simple approach in our marketing video.
Thanks for the feedback
- jacques_chester 14y agoTrue. But I have to show off mah fancy book learning somehow, dammit! :D
- ljd 14y agoHa! I loved your technical comment though. It was hard to respond to because I couldn't disagree about how difficult pricing can actually be. We don't have a lot of marketing people on our team, so our whole idea of marketing is: If we had to explain it to a child how would we do it? Sorry if the approach appears elementary, between the three cofounders we are Math @ Columbia (Me), MS in Software Engineer from USC (CTO) and Stanford Econ/Harvard Law (COO), we don't have a lot of marketing people around so I think we may over compensate and make it too simple sometimes.
- jacques_chester 14y agoI think that in actual fact, your video is good. Lots of small business folk don't even know about the 101 concept of a revenue-maximising point on the demand curve. I've been staring at these a bit lately because my startup pitch has some demand curves to illustrate what I'm doing.