4 ms·
I heard that the clothes especially from high end brands are destroyed to keep the value of the brand high ie not to cannibalize sales. Which doesnt seem like g
by yread 8mo ago
I heard that the clothes especially from high end brands are destroyed to keep the value of the brand high ie not to cannibalize sales. Which doesnt seem like good enough reason to burn 300.000+t of clothes (that created untold emissions)
- nine_k 8mo agoDo high-end brands even produce 300 kilotons of clothing? Assuming, very generously, that a piece of clothing, with packaging and all, weights 1 kg, it would be 300M pieces of clothing; that could be an entire production run of something very ubiquitous (say, Levi's 501), but definitely not high-end.
- michaelt 8mo agoI think that tonnage is for all textiles, not just high-end clothing. https://www.eea.europa.eu/en/analysis/publications/the-destruction-of-returned-and-unsold-textiles-in-europes-circular-economy https://www.eea.europa.eu/en/analysis/publications/the-destr... says "Based on available studies, an estimated 4-9% of all textile products put on the market in Europe are destroyed before use, amounting to between 264,000 and 594,000 tonnes of textiles destroyed each year."