Does the name ooh has anything to do with Yahoo. Because that was what reminded me of, but I cant find anything about naming info on the site. So just wondering

Does the name ooh has anything to do with Yahoo. Because that was what reminded me of, but I cant find anything about naming info on the site. So just wondering. There are lot of internet article farming, but the real internet is increasingly "small". So I am not surprised we are back to where we started again; Directory.