It's just a win/win situation. One one side, business partners are happy to show their support to young startups and spread the news about their service by off

It's just a win/win situation. One one side, business partners are happy to show their support to young startups and spread the news about their service by offering their software for free (for a limited period). On the other side, startups can access great tools for free. No sales pitch. No catch.